A talk by Alessandro Ludovico presented at the Game Culture conference in Novi Sad
Italy has a strong political tradition, having also generated various
related creative movements wisely mixing politics and art (like free
radio in the seventies, the luther blisset movement in the nineties the
telestreet one in the two thousands and so on). Rejecting the usual
parody scheme, Molleindustria has established a sort of paradigm in
defining political hacktivism embedded into a funny and ironical video
game system. He uses video game rules to foster ideologies, and in his
unique case the software reveals how politics can be argued within
classic 'point and click' interaction, making high score on rising
personal awareness. His aesthetic and attitude have found their way in
targeting the singular conscience lost in the overcrowded mediascape...